Increase in sales YOY
Reduction in CPA
Increase in revenue
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The key to the success was integrating our paid media strategy to the company’s pricing strategy, continuously testing pricing and messaging for conversion rate and optimal ROI.
Reactive paid media support was also crucial during promotional activities through paid search and also paid social, for events such as Christmas/Boxing Day sales, Outlet sales and Black Friday promotions.
“With the help of addmustard, Guards London has not only benefited from a brand new website to showcase our products, but also ongoing PPC and SEO support which has resulted in our digital marketing ROI increasing by 178% and conversion rate increasing by 87%. We couldn’t be happier with the results.” – Simon Sowden, Managing Director